CLIENT: PORSCHE BERLIN/BRANDENBURG, SCHRÖDER & SCHÖMBS
EVENT: LAUNCH EVENT
PRODUCTION: LIGHTPAINTING & AV LIVE-MAPPING SHOW
Our crewmember Chris Noelle has had the chance to create the 3 minutes opening-show at the Porsche Panamera Launch Event.
For more than 300 invited Porsche customers, the Porsche Panamera was "hidden" on a circle-stage behind a 360° curtain, still covered with clothing. With a double-projection, the car was mapped from all sides the night before and Chris had the chance to create stunning new lightpainitngs with another Panamera, only working with reflections on the cars surface, created by graphic patterns and typography loaded on a customized pixelstick.
According to the new Panamera trailer, Chris selected wordings from the voice-over like "Mut" (brave) and "Verrückt" (crazy) and also adapted graphic patterns that looked like reflections of architecture. Working out new lightpainitng only with the reflections of the car was the first major challenge as you normally use lightpainting tools pointing towards the cameralens. The typo was loaded onto a customized short pixelstick with only 100 LEDs and Chris performed smooth like a Ninja, clothed completely in black a lightpainting session withing 90 minutes. The pictures were taken the night upfront the launch event and were also used within the live mapping-projection.
The soundtrack was based on a massive research of Porsche-Motor-Tuning Clips, sounds that appeared within the 3 minutes show-track which was a futuristic eclectronica and drum n bass tune created in Ableton.
PORSCHE PANAMERA LAUNCH EVENT
STOPMOTION LIGHTPAINTING SAMPLE:
LIGHTING- & VISUAL-CONCEPT: CHRIS NOELLE