CLIENT: ADIDAS RP

EVENT: ADIDAS RUNNERSWORLD SHOP, KU´DAMM BERLIN

PARTNERS: LAUTWERFER

MISSION: INTERACTIVE MAPPING INSTALLATION

YEAR: 2018, MAY

To push things forward for the Selfie-Generation we created a mapping installation with sunset animations on styrofoam balls at the ADIDAS Runnersworld Shop, Berlin Ku´Damm. Now the shop-visitors were able to position themselves in between the floating spheres to take a selfie shot matching to the latest Adidas RP Solarboost campaign. The technical solution with a two-sided projection-setup was provided by Lautwerfer while we were in charge of the content creation and the mapping-solution. 

ADIDAS RUNNERSPOINT INTERACTIVE MAPPING

SHORTCLIP FROM THE INSTALLATION:

Film & sound by Chris Noelle

SNAPSHOTS FROM THE INSTALLATION:

Pictures by Chris Noelle / The Core.

© 2019 - The Core. - CHRIS NOELLE / RICK KAY / JÖRG REINAUER